BEAMS has announced a new collaborative effort with Nissan, resulting in the reimagination of six of the auto brand's most popular models in Japan, each finished with selvedge denim interiors.
The "Denim Tribute" line expands upon an earlier collaboration unveiled at the Tokyo Auto Salon 2024, the "ROOX BEAMS Customized Concept." Under the direction of surf and skate buyer Tadayuki Kato, vintage denim styles are the core inspiration of the custom editions of the Sakura, ROOX, Note, Serena, and X-Trail Models.
On the collaboration, Kato said, "The reason we focused on denim is because we felt that denim is an essential item in fashion, and its greatest appeal is that it becomes more comfortable the more you wear it, which is linked to the fact that cars are a part of life."
Seat covers resemble inside-out denim, with red-edged details, BEAMS pistol tags, and functional pockets. BEAMS emphasizes the inside-out detail as a reflection of the philosophy that "there is no front or back to truly good things" in fashion. The exteriors of each model boast BEAMS' signature navy and orange accents and cobranded plaques.
The limited edition collection combines the labels' roots in garment design with Nissan's cutting-edge automotive technology in subtle, yet unique ways.
Those interested in getting their own BEAMS Edition Nissan can pre-order at the special website for the collaboration.
