"You ever be at the store and you get overloaded with too many products? Not at Big Mama's!"
Drake's NOCTA is tapping in with none other than Big Mama herself – Latto – as well as speed queen Sha'Carri Richardson for its latest campaign in commemoration of its new Tech Fleece collection and Love You Forever AF1s.
The leading ladies present the opening of NOCTA's "Big Mama's Mini Market" and "Mama's Salon" your one-stop shops for everything you need – fresh manicures, fresh mangos and, of course, fresh merchandise.
"Last minute gift shopping a disaster? Not at Big Mama's," Latto announces, showing off the market's "Lattory" tickets, NOCTA mouthwash, body wash and energy drinks. "Can't find the perfect postcard to send to your Big Daddy? Not at Big Mama's. Soda always flat? Not at Big Mama's. Y'all still making it rain? Not at Big Mama's – we make it snow."
Sha'Carri, on the other hand, runs NOCTA's nail salon, holding it down as "the fastest nail tech around." She tells a customer who needs a full manicure there are seven customers ahead of her but not to worry, "[she's] fast" – following through with a fresh new set in seconds.
"We got everything you need. This ain't no regular tech fleece. Pastel. Bright. Colorful. Make you feel good."
The campaign commemorates the Tech Fleece drop, complete with a lineup of pastel-hued tech zip-ups and pullovers as well as sweatpants. On the footwear front, NOCTA delivers the Love You Forever Air Force 1s, which land in matching pastel hues.
"NOCTA: your one-stop shop for everything you need." Take a closer look at the shop the full Tech Fleece range in the gallery above, and shop the drop now at NOCTA's official webstore.
Click here to view full gallery at Hypebeast
