With 12 years of collaboration under their belts, Nike and the NFL have announced they have inked a deal to extend their partnership through 2038. The deal cements Nike as the exclusive provider of uniforms and sideline, practice and baselayer apparel for all 32 NFL teams.
Key initiatives of the renewed partnership include fueling the NFL's fan-focussed marketing and community storytelling while deploying Nike’s Sport Research Lab to aid product design and player safety. Nike will continue to join the NFL in supporting grassroots, high school and collegiate-level development programs to empower the next generation of athletes.
In a statement provided by Nike, CEO Elliott Hill said "This partnership renewal is a testament to the strength and success of our collaboration with the NFL. As we embark on this new chapter, we're committed to co-creating cutting-edge solutions that meet the rapidly changing needs of NFL athletes and fans, while fueling the league's growth and development initiatives."
The news arrives following Elliot Hill's appointment last October, after the departure of former CEO John Donahue.
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