Nike is proving to be the king of marketing. After Philadelphia Eagles' Saquon Barkley's topped the NFL's Week 9 highlights with his reverse hurdle, the viral moment is now being immortalized by Nike on a special t-shirt release.
The Eagles' running back has cemented himself in this season's "Play of the Year" group with the move he pulled against the Jacksonville Jaguars. On a third down pass, he did a spin move and hurdled backwards over Jaguars' cornerback Jarrian Jones. Catching the attention of the world, one particular star athlete was extra excited. Barkley wore the football cleat version of the Nike LeBron 4 aka the LeBron 4 Menace 3, in silver. LeBron James took to his Instagram Story and captioned the moment, "Must be the shoes!! @Saquon you’re INSANE."
The t-shirt revealed by Nike sees the image of the LeBron 4 cleats worn by Saquon as it was captured in mid-air as Barkley reverse hurdled over Jones. The image features the Swoosh's classic "WITNESS" quote mirrored as a nod to his backwards jump. James himself wore a special hoodie rendition of the moment recently to one of his games. A black and white colorway option is available for the t-shirts and are set to drop on November 30 for $35 USD online
SAQUON BARKLEY IS NOT OF THIS WORLD.