PLEASURES and ASICS Take on the GEL-NYC

Name: PLEASURES x ASICS GEL-NYCColorway: Lavender/Orange/ChocolateSKU: 1203A622-700MSRP: TBCRelease Date: October 11Where to Buy: PLEASURES and HBXLos Angeles-based label PLEASURES has a reputation for putting together exciting collaborations and has

By: hypebeast.com

Oct 02 2024
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Name: PLEASURES x ASICS GEL-NYC
Colorway: Lavender/Orange/Chocolate
SKU: 1203A622-700
MSRP: TBC
Release Date: October 11
Where to Buy: PLEASURES and HBX

Los Angeles-based label PLEASURES has a reputation for putting together exciting collaborations and has done so several times previously with ASICS, touching on everything from the GEL-NANDI OG to the GEL-LYTE III. As Fall/Winter 2024 continues to unravel, the duo is back with yet another footwear project, this time looking to the GEL-NYC, a silhouette that first hit the scene just last year.

While a complete set of visuals has not yet been shared, two teaser trailers have unveiled many of its key details. The pair begins with a lavender ripstop base and sees orange enter the mix at the midfoot's branding overlays. A chocolate brown is visible around the tongue as well as at the mudguard and GEL-backed sole unit. As for co-branding, the typical ASICS hits are joined by a "PLEASURES" note at the toe.

Release for PLEASURES and ASICS' latest project involving the GEL-NYC is currently scheduled to drop via PLEASURES and select retailers such as HBX on October 11 around the model's typical $140 USD price point.