As the golf brand inspired by scholastic successes and shortcomings, Students always uses its big releases as an opportunity to riff on its brand identity. So as September approaches, a transition month when people begin swapping out linen for wool and pastels for earth tones, Students is set to release the first delivery of its “All-Time All-Stars” fall 2024 collection. Encompassing knit polos, button-downs and sweaters, the collection speaks to ivy league prep of the 1950-60s remixed with Students gritty streetwear DNA. Colors are subtly washed out, fabrics are gently worn, silhouettes are cropped and patterns are broken up by Students brand marks.
Out of all the knit sweaters the “Truman” long sleeve is a highlight. The green sweater has an abstracted depiction of a snowy mountain inspired by the founders' winter exploits. A selection of soccer jerseys with a variety of collars and centered logos adds a sporty dimension, while officially licensed Realtree pants, shorts, polos and long sleeve t-shirts call to the outdoors. Of course, no Students collection would be complete without its graphic t-shirts which are seen in the “All-Time All-Stars” lookbook layered underneath light jackets and plaid flannels for a casual look.
The collection will arrive at Students' website and global retailers on September 17.