English footballer Jude Bellingham has officially signed on as Louis Vuitton's newest "Friend of the House," meaning he'll embark on a "collaborative adventure" with the brand's Pharrell-led menswear wing. In the role, Bellingham will appear in Louis Vuitton's promotional imagery, sport the House's designs during public appearances and attend the label's events.
“It is such a pleasure to join the Louis Vuitton family," Bellingham said in a statement. "Since I was young, I have always been attracted to the House. I am so happy to continue building a relationship with Pharrell whose work I truly admire."
Bellingham, Real Madrid's top league scorer and this year's La Liga Player of the Season, attended Pharrell's debut Spring/Summer 2024 show for Louis Vuitton last summer. On the partnership, Pharrell said, “I’m excited to welcome Jude to the House. His charismatic personality and what he has already achieved on his inspiring journey will add so much to our LVers community," which already includes names like Pusha T, Carlos Alcaraz and Victor Wembanyama.
In tandem with the news, Louis Vuitton released Bellingham's first campaign, which see the star athlete posing in a double-breasted suit and a monogram-covered coat with the label's key accessories. Take a look at the footballer's first images for the brand in the gallery above.
Click here to view full gallery at Hypebeast
