In the words of NOAH co-founder and creative director Brendon Babenzien: “What you do is important; what you wear, less so. Let your actions define you and let your clothes be a reflection of who you are. I've heard it said that 'clothes make the man,' but someone trying to sell you something probably said that. In my view, a person should never let their clothes define them. And in a strange twist of fate, those who aren’t ruled by fashion often end up looking the best anyway.”
It's this sentiment that heavily informs the New York City imprint's Fall/Winter 2024 delivery, which arrives in commemoration of its 10th anniversary. With the concept of aging at the forefront, NOAH is growing up in its latest range, spinning more mature takes on a handful of its signature silhouettes.
Tailoring is also taken to the next level in NOAH's new seasonal release, with the debut of a new unstructured, double-breasted cotton suit model.
Shot in Babenzien’s hometown of Long Island, New York, the collection's lookbook spotlights the striking selection of garments, including heavyweight cotton rugby shirts, salt-washed fleece sweats, baggy single-pleat chinos and oxford-cloth button-downs. Shetland sweaters are crafted from wool sourced from an 18th-century Scottish mill, with Donegal tweeds developed exclusively for Noah from Ireland’s famed Magee mills.
The collection also comes complete with two collaborations; the first is with Barbour on the label's iconic Bedale and Border jackets, reimagined in textured Casentino wool, Donegal tweed and recycled cotton canvas, while the second is the latest iteration of NOAH's longwithstanding collaboration with PUMA.
Explore the full collection in the lookbook above and shop the range on NOAH's official webstore on Thursday, August 15.
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