Miller and Beatport have partnered on a new project that celebrates the best of global electronic music scenes and provides a platform to support the next generation of talent. With 77% of emerging talent lacking industry connections, according to Youth Music, the “Miller Mix” initiative aims to give aspiring DJs and producers the tools to develop their careers and a platform to share their music.
For the initial stage of the initiative, Miller Mix has been on the hunt for up-and-coming talent, hosting a competition in several overlooked music scenes. While Hungary, Kazakhstan, and Turkey have already taken place, it looks towards Georgia, South Africa, and Australia later this year. Here, they invite budding creatives to submit their music online, of which six winners will be chosen for a training course worth €5,000 EUR as well as a prize bundle of free music equipment and music production software. The career training – comprised of social media management, live streaming workshops and more – will take place with the renowned Beatport Group, a program headed up by specialist music technicians and professionals.
As part of the prize, Miller Mix is hosting an event series with the winners in their respective countries. With a line-up featuring the aspiring DJs and producers as well as a mix of electronic music artists including Lilly Palmer, Argy, and Gioli & Assia, the events aim to bring attention to the burgeoning talent with a grand scale showcase. The special journey will also be captured in a six-part documentary allowing fans to discover the unique sounds of the participants and the scenes they originate from. Kicking off in Turkey, the first episode pieces together stories from competition winner YOZE, Istanbul’s Noh Radio and artists Lily Palmer and Ferhat Albayrak.
Speaking on the initiative, Miller’s global marketing manager Rebecca Mutty says, “This event series celebrates creativity and collaboration, spotlighting the stars of tomorrow and creating a space for people to experience the best of electronic music in their cities. The Miller Mix World tour brings ‘Miller Time’ to life through amazing music inspiring freedom to move with your mates and Miller in hand. We’re working with some of the top talent in the electronic music scene to bring iconic events across the world alongside supporting emerging producers and collectives in the scene, celebrating each city’s unique culture and sounds.”
“Empowering music producers and DJs worldwide has always been at the core of Beatport,” adds Ed Hill, SVP of Beatport Media Services. “This collaboration with Miller will provide a nurturing space for talent to flourish, fostering connections and opportunities essential for success in today's ever-evolving industry. As champions of the global music community, we recognize the significance of providing platforms that not only celebrate diversity but also serve as springboards for dreams to take flight."
To find out more about Miller Mix, head to the brand’s website now. You can watch the events back over on Beatport’s YouTube channel.
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