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OAMC SS25 Roots Its Forward-Facing View in Heritage

Following the announcement of Luke Meier stepping down as creative director, OAMC is in a period of transition. Since the brand's 2013 establishment, co-founder Luke Meier served as the brand's creative director – crafting its clean, yet self-express


  • Jun 21 2024
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OAMC SS25 Roots Its Forward-Facing View in Heritage
OAMC SS25 Roots Its Forward-Facing View in Heritage

Following the announcement of Luke Meier stepping down as creative director, OAMC is in a period of transition. Since the brand's 2013 establishment, co-founder Luke Meier served as the brand's creative director – crafting its clean, yet self-expressive design style. Now the brand's studio design team has taken over in the interim and is making its debut for the Spring/Summer 2025 season.

For the new collection, the team was tasked with staying true to OAMC's roots, while also continuously looking towards the future. So anytime a creative director departs a brand and the in-house team steps in, it is always a safe practice to look into the brand's heritage. That's exactly what the OAMC team did while retaining a keen sense of modernity.

In addition to its own heritage, the team looks to artist Jannis Kounellis to help orient the collection. Romantically industrial, the collection harmonizes the hard elements of menswear seen in sharply tailored suits and overcoats with the softer ones of bold hues and plush knit textures. The cleanliness of OAMC's character is also seen in pieces straight-cut button-down tops and slightly oversized tops, which all nod to the collection's blends of industrial and romantic style notes.

Other core aspects of the collection include scanned graphics from Etruscan and Greek cultures to Italian cotton, wool, raw linen and silk fabrics. Even though the house is without a creative director at the moment, the studio design team revealed that they also have a core understanding of what works with continuously crafting OAMC.

Click here to view full gallery at Hypebeast

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