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Pas Une Marque Crafts an "Embroidery of Disruption" for SS25

Pas Une Marque continues to establish its "Not a Brand" ethos, weaving together a range of textures, textiles and tones throughout its initial run of inline presentations. In the rookie French label's Spring/Summer 2025 delivery, dubbed "Embroidery o


  • Jun 20 2024
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Pas Une Marque Crafts an "Embroidery of Disruption" for SS25
Pas Une Marque Crafts an "Embroidery of Disruption" for SS25

Pas Une Marque continues to establish its "Not a Brand" ethos, weaving together a range of textures, textiles and tones throughout its initial run of inline presentations. In the rookie French label's Spring/Summer 2025 delivery, dubbed "Embroidery of Disruption," Pas Une Marque stitches together a striking range of influences to offer up a collection that evokes the true essence of dynamic disruption.

Tapping into intricate embroidery strategies, Pas Une Marque melds these tried-and-true traditional techniques with modern motifs, truly extrapolating the meaning of what it means to go against the grain and defy the status quo.

"The patterns and motifs embroidered on each garment reflect philosophical exploration," seeking to prompt wearers to "contemplate the essence of disruption in their own lives," the brand noted in an official statement.

Patterned button-downs stand out at the forefront of the foray, engulfed in vibrant gradient prints and stamped with floral-inspired imagery.

Utilitarian vests and cargo pants come equipped with pocketing throughout and typical polo shirts are elevated with intentional knit detailing and lifted accents.

A slew of loungewear and casualwear styles round out the capsule, spanning oversized graphic tees, sweatpants, textured hoodies and zip-ups.

Sift through the lookbook for Pas Une Marque's Spring/Summer 2025 Embroidery of Disruption collection, and, if you're around Paris, stop by the label's showroom for viewing through June 25.

Click here to view full gallery at Hypebeast

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