Although summer is a time full of parties, drinks, concerts and celebrations, it's also a time of outdoor sports. Although all sports have seasonal timelines, there's a different energy that comes with getting active in the summer sun. So to stay prepared for the active fun that's around the corner, J.Lindeberg has revealed its new Summer Holiday 2024 campaign.
Taking the main stage for the collection are golf and tennis, which are core summer sports. But what also stands out about the sports is their potential for comfortable, yet chic apparel – often seeing samples like crisp white gold shorts and white pleated tennis skirts. But to further fuse the areas of fashion and sports, the Swedish clothing brand dips into the island with a Dominican-inspired collection.
A part of the brand's "Islands" theme, the collections leans into the landscapes and luxurious elements of Hispaniola's Casa de Campo resort. Inside the wardrobe, you'll find active apparel drenched in rich hues of coral, navy, turquoise and white across shorts, skirts, tops and lightweight jackets. Where some pieces appear in solid-hued iterations of the aforementioned shades, others appear in standout geometric designs. Specifically with tops, one might find a tee with all-over tennis balls or an all-over print of the brand's Bridge logo.
"As we conclude our 'Islands' theme, we're excited to present a collection that not only meets the technical demands of athletes but also resonates with the stylish customer looking for versatility and elegance in their sportswear," said J.Lindeberg's Chief Creative Officer, Neil Lewty.
Take a look at the wardrobe in the gallery above. J.Lindeberg's Summer Holiday 2024 collection is available now in-store and online.
Click here to view full gallery at Hypebeast
