KFC has officially unveiled its first-ever perfume, the No 11 Eau de BBQ.
Celebrating the new Ultimate BBQ Burger menu item, the limited-edition No 11 Eau de BBQ is concocted with smoky wood and charcoal notes reminiscent of sizzling spices and marinated meats, while its base notes feature a lingering scent of a woody, earthy foundation. KFC's debut scent pays homage to the flavor of its latest menu item, which is made up of Original Recipe Chicken, crispy onions and tangy BBQ sauce before being topped off with a buttery brioche-style bun.
“At KFC, we’re all about thinking outside the (burger) box, so, naturally, when we created a burger so irresistible, we had to bottle it! Behold, No 11 Eau de BBQ – capturing the mouth-watering scent of our brand-new Ultimate BBQ burger, which allows you to sizzle with every spritz,” said Phoebe Syms, Brand Manager at KFC&I. “This one is for the real die-hard KFC and BBQ fans because who said fragrance can't also be finger lickin’ good?"
Available as 100ml bottle, the No 11 Eau de BBQ is exclusively available for pre-order on KFC Shop for £11 GBP (approximately $14 USD). 100% of proceeds will be going to The KFC Foundation, which supports "grassroots organisations across the country who are empowering young people to unleash their potential and build a positive future. "
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