Mifland is reimagining contemporary bohemian aesthetics for its Spring/Summer 2024 collection. While the “boho” is most often associated with beige color palettes and macrame, founder Tobi Egberongbe embraces modern silhouettes, bright colors and eclectic patterns.
For the design itself, the Atlanta-based brand leads with thoughtful tailoring, particularly in its new line of “Camp” shirts, a series of funky collared garments that wouldn’t look out of place at a beachside resort or on the streets of New York. Each shirt has an ever-so-subtle crop and a slim – but not tight – fit.
Printmaking carries the SS24 lineup and with the Camp shirts, Mifland seamlessly and playfully integrates the logo and brand name into prints. The “Million” version of the top features the letter “M” overlaid on top of one another in shades of blue, yellow and green, as well as colorful, transparent hues.
Another variety showcases the “M” within a criss-cross badge pattern. The “Gradient” shirt steps away from the logo with an ombre-style box pattern that continues from the front of the top into the backside.
The lookbook for SS24 also includes a multi-color cardigan, a red and black jacket and pant racing set and a button-up and matching pants with a horizontal line texture. Future drops will see the release of those items, along with updated leather accessories.
Flip through Mifland’s SS24 lookbook above, featuring several garments that have yet to be released, and shop the first drop on the brand’s website.
Click here to view full gallery at Hypebeast
