Monster Energy welcomed guests into a fantasy world at 41 Division St. in New York City on April 11. Inspired by Monster Energy Ultra’s latest flavor and custom-designed cans by Mark “Pinky” Taylor, the venue was converted into a fully immersive Ruby Red wonderland.
To celebrate the launch of Ultra Fantasy Ruby Red, guests could explore live art by Pinky Taylor, two different custom activations, a tooth gem and airbrush tattoo station, with exclusive Monster-themed tattoos designed by Pinky. The gems and artworks reflected the new flavor's color scheme, showing off Ruby Red, light pink, and bright blue tones.
Ruby Red cans were placed throughout the space as well giving visitors a first look at the artist’s playfully captivating animations. These original artworks were also displayed on a large-scale LED interactive display wall, while DJ Odalys set the tone for the night, dropping her own custom sound.
Along with the new flavor, visitors could also try out various Monster Ultra-inspired cocktails, from Ultra Blue Dream to the dragon fruit-infused Pinky Promise.
To learn more about Monster Ultra Fantasy Ruby Red, visit monsterenergy.com.
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