The Cleanser, The Toner, The Serum: that's all a man needs, according to Dior Sauvage's new "Mencare" line.
With a no-fuss approach, the three-act collection is billed as "easy to adopt on a daily basis and efficient in responding to the specific requirements of men’s skin." In its compact line, the French luxury label places the highest priority on hydration, drawing its active strength from the heart of cacti cultivated in its first-ever Dior Garden dedicated to men in Lanzarote. "Skincare powered by cactus," the brand calls it.
Dior ambassador Vince Garcia, the famed hairdresser to A-list athletes like Travis Kelce, LeBron James and Devin Booker, demonstrated the product trio's abilities on freshly shaved skin in one-on-one appointments at The Aman's private barbershop earlier this week. "I'm seeing a lot of my clients, and just men in general, begin to experiment with more advanced self-care," Garcia told Hypebeast. "But I've found that if you throw four or five products at a man, it typically becomes too much to worry about."
Well, it appears Dior believes three to be the magic number for men. Garcia, who is used to prepping men's faces for basketball courts, tunnel walks and television appearances alike, agrees.
Up first, The Cleanser fuses Dior's cactus watery extract with the "purifying virtues" of natural charcoal, helping to prepare men's skin (which is 16% thicker than women's) to absorb the full routine. Together, the concoction is capable of removing 99% of impurities and offering eight hours of hydration comfort.
Second, The Toner looks to tighten men's pores, which are statistically 40% more dilated than women's. The cactus-based product dispenses as a gel and breaks down into a watery liquid upon application. Per the brand, the potion can reduce signs of fatique by 28%, energize the skin with a "ice-cube" effectiveness and soothe razor burn.
The final step is The Serum, which employs the brand's cactus oil extract to provide deep skin hydration and reduce water loss by 37%. The product is said to achieve a record continual hydration for 100 hours, in an effort to combat aging.
"Men need products that can be used for more than one thing," Garcia said. That's the goal here.
Dior Sauvage's Mencare line is now available to shop on the brand's webstore. Take a look at the products in the gallery above.
Click here to view full gallery at Hypebeast
