Eponymous label Phoebe Philo will officially be available to purchase in-stores starting late this week.
After dropping her most recent "Edits" online, Philophiles will now have a chance to experience her wares through a brick-and-mortar retail experience. The brand's pieces are heading to heritage New York City retailer, Bergdorf Goodman. The luxury retailer is known for stocking premium labels, offering a shopping experience for the Manhattan elite. Looking over Central Park, the shop will feature more than 100 pieces from Philo's first and second collections.
So far, her collections have been well-received almost immediately selling out one they drop online. Vogue Business, Phoebe Philo is set to drop another delivery in May. The expansion to brick-and-mortar for Philo is a gradual next step. In a New York Times article, Philo said that expanding into a physical space has always been on her mind. Specifically, opening one in New York and later, London. Despite the label's high prices, the brand has still been the talk of the town. The premium price tag does not seem to deter true Philophiles, flocking immediately to her website as soon as the drop is launched.
Those looking to check out the physical retail experience for the brand can go to Bergdorf Goodman starting April 11.
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