Milan Design Week is almost here, and Moncler is brightening the occasion by shutting down Milano Centrale railway station with an escape-worthy exhibition, An Invitation to Dream.
Moncler joins the list of high-profile brands participating in week-long festivities, following in the footsteps of Sabato De Sarno's Gucci and Anthony Vaccarello's Saint Laurent. Moncler taps Dazed Media co-founder Jefferson Hack to curate the exhibition, with London-based creative Jack Davison producing immersive black-and-white photography for An Invitation to Dream.
Moncler has transformed the passenger-heavy depot into one of the largest art galleries in Europe, open to the public for everyone to enjoy. The brand has collaborated with top-tier artistic talent to debut hand-made flat stone artwork, including Daniel Arsham, Dr. Deepak Chopra, Isamaya Ffrench, Laila Gohar, Jeremy O. Harris, Francesca Hayward, Julianknxx, Ruth Rogers, Rina Sawayama, Sumayya Vally, and Zaya. One-of-one designs will decorate the station's historic walls, while Moncler's chairman and chief executive officer, Remo Ruffini, will also participate in creating his own pieces.
"The curated community represent some of the finest creative visionaries across culture who dare to dream for us," said Hack. "They are today's reality-shapers and they were invited to participate as their work carries with it new hopes and possibilities. It's the deeply transformative aspects in their work and practice that makes them essential artists of our time and essential for us to bring into this project," stated Moncler.
An Invitation to Dream invites guests to escape the present and step inside a fantastical space derived from their imagination. Large-scale portraits and personalized quotations will enhance the station as powerful advocates for change, symbolizing the pursuit of dreams turned into reality.
The exhibition will be open to the public during Milan Design Week from April 15 to 21.
Click here to view full gallery at Hypebeast
