Artist Mark “Pinky” Taylor brought his whimsical touch to Monster Energy Ultra’s newest flavor, Ultra Fantasy Ruby Red, using the cans as his personal “can-vas” in a first-of-its-kind collaboration. Pinky is known for his vibrant work which often incorporates graffiti. Now, the energy drink brand plans to host an immersive event, bringing Pinky and Monster Ultra’s vision of a fantasy to life.
On April 11th, Monster Energy Ultra is bringing our wildest imaginations to life in NYC through an interactive event, including collaborative elements and a chance for guests to try the newest zero-sugar Ultra flavor.
Pinky’s art will be displayed throughout the event space, and guests will have the chance to meet the artist, get a custom tooth gem, sport airbrushed tattoos inspired by the artist, and immerse themselves in Ultra’s Fantasy Ruby Red’s world. An eye-catching LED art wall will play into the fantasy of the new flavor while providing a creative backdrop for photo-op moments.
DJ Odalys, like Pinky, is known for bringing together diverse elements through her craft, blending classic and contemporary hip-hop beats and tracks. Her music curation will set the vibes as guests traverse the adventurous experience.
To learn more about the new Ultra Fantasy Red Ruby Red flavor and Pinky’s playful collaboration with the brand, visit monsterenergy.com.
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