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Porsche Studio Singapore Launches Range of Immersive Activations

To kick off the month of March, Porsche Singapore has embarked on a journey, showcasing innovation, art and automotive excellence through a trio of captivating activations.The first of these is with a collaborative art car with artist Vexx, exhibited


  • Mar 08 2024
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Porsche Studio Singapore Launches Range of Immersive Activations
Porsche Studio Singapore Launches Range of Immersive Activations

To kick off the month of March, Porsche Singapore has embarked on a journey, showcasing innovation, art and automotive excellence through a trio of captivating activations.

The first of these is with a collaborative art car with artist Vexx, exhibited at the HSBC Vortex Fountain at Jewel Changi Airport. Titled "Vexx at the Vortex," the exhibit features the Vision Gran Turismo, notably marking the debut of the vehicle in Asia. This concept car transitions from the virtual world of Gran Turismo 7 into reality, adorned with vibrant, intricate designs that pay homage to Porsche’s heritage and the digital age. From March 3 to 22, visitors have the unique opportunity to witness this digital marvel in physical form, showcasing Porsche's commitment to innovation and the arts.

Following the artistic display, Porsche Studio Singapore introduces the Singaporean debut of the Porsche Vision Renndienst (Race Service) concept. This futuristic vision of a family-friendly shuttle, characterized by its innovative design and all-electric drive, demonstrates Porsche's exploration beyond traditional sports cars. Available for viewing from March 4 to 31, the Vision Renndienst offers a sneak peek into the potential future of mobility, emphasizing luxury, sportiness, and sustainability.

In contrast to the Renndienst is another art car, this time, a 991.2 911 GT3 R dressed in graffiti by French-Vietnamese artist Cyril Kongo. This vibrant showcase celebrates Porsche's racing heritage, with an underlying connection to contemporary art. Alongside, the Porsche Lifestyle Shop presents the latest "Turbo" line of apparel and a motorsport-themed "pit lane" to immerse visitors in the thrilling world of Porsche Motorsport.

Through these three distinct activations, Porsche Singapore aims to provide fans with an unforgettable March filled with art, innovation, and automotive passion. Each event not only highlights Porsche's rich history and vision for the future but also invites the public to engage with the brand in new and exciting ways.

Porsche Studio Singapore
Guoco Midtown,
130 Beach Road
#01-12, Singapore 189774

Click here to view full gallery at Hypebeast

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