The Kraft Heinz Not Company unveiledĀ Oscar Mayer's first ever plant-based offerings, the NotHotDogs and NotSausages.
The NotHotDogs and NotSausages deliver the same savory and smoky experience Oscar Mayer is known for, with the plant-based options available in Bratwurst and Italian sausage flavors. They markĀ The Kraft Heinz Not Companyās' latest foray into plant-based offerings following KRAFT NotMac&Cheese, KRAFT NotCheese Slices and NotMayo.
āAt The Kraft Heinz Not Company, our goal is to create mouthwatering, plant-based foods that are delicious and accessible for everyone ā from the devoted vegan to the plant-based curious,ā said Lucho Lopez-May, CEO, The Kraft Heinz Not Company. āWe know people are hungry for plant-based meat options from brands they know and trust. In launching the joint ventureās first product in the plant-based meat category, we saw an opportunity to satisfy these consumer cravings, leveraging NotCoās revolutionary AI technology and the power, equity, and legacy of the Oscar Mayer brand.ā
The Oscar Mayer NotHotDogs and NotSausages will debut at Expo West from March 12 to March 16 and will make its nationwide debut later this year.