Italian designer Sabato De Sarno took the helm of Gucci in early 2023, holding his inaugural showcase at Milan Fashion Week last September. De Sarno has been welcomed with open arms, refreshing the brand with elevation and class that contrasts Alessandro Michele's viral-led design language.
De Sarno revealed his first menswear collection at Milan Fashion Week earlier this year, proposing sharp and glamorous silhouettes grounded in sophistication. Gucci has announced it will head to London for De Sarno's first destination show, debuting his Cruise 2025 collection.
While details remain under wraps, the runway show will take place on May 13 in the British capital and promises a spectacle that can't be missed. Last year, Gucci presented its final in-house Cruise collection before De Sarno's entrance at the Gyeongbokgung Palace in Seoul. The luxury House celebrated 25 years of Korean dominance, taking over the royal venue with a tribute to dazzling city life.
Stay tuned for more information as it emerges.
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