The Hundreds has always looked to the music zeitgeist to inform its graphics, but the West Coast imprint has specifically found significant influence from hardcore and punk music. For its latest collaborative capsule, The Hundreds has teamed up with London-based punk group High Vis to curate a capsule of apparel that feels authentic to both the band and the brand.
It's High Vis' enigmatic existence that drew The Hundreds to collaborate with the group fronted by Graham Sayle. "High Vis doesn’t fit neatly into a pre-existing category, they’ve carved out a lane of their own," The Hundreds explained in a statement. "Combining elements of UK punk music with hardcore and indie rock influences, every song within their repertoire represents a fusion of genres."
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The label then infused the band's avant-garde aesthetic into the capsule's apparel, led by a smiley graphic designed by Sayle himself and his partner Marina Inoue. The graphic is stamped across the collection's hoodies and t-shirts, all of which lean heavily into green hues.
Check out the capsule in the gallery above, and cop a piece for yourself beginning tomorrow, February 1 at 10 a.m. PST, when the collab releases alongside The Hundreds' full Spring 2024 foray – available at The Hundreds' webstore, app and Los Angeles flagship location.
Click here to view full gallery at Hypebeast
