Exploring the joys of being black and “Pure Love”- how Pan-African womenswear designer, Ophelia Crossland is leveraging on Tech and authentic designs to celebrate black women
The Pure Love Collection is available directly through the brand’s Flagship shop, its affiliate stockists and the new e-commerce website
ACCRA, Ghana, July 3, 2020/ --
Pan-African womenswear designer, Ophelia Crossland is well pleased to
announce the launch of her ‘’Pure Love” Collection for the Spring and
Summer fashion season.
Produced on the lines of an international pandemic and a lockdown that
has affected the fashion industry and African enterprises , the titular
womenswear brand with a luxury African aesthetic delved into her notion
of unadulterated love to create the new line.
Nestled on the first floor of Sarah’s building, an iconic landmark on
Ghana’s culturally-rich and retail district, Oxford Street in Osu, the
brand which was founded by Ophelia Okyere-Darko, a then-graduate of the
Vogue School of Style and Design where she was adjudged Best Graduating
student in 2004, explores the fusion of Ghanaian folklore symbols,
modern silhouettes, vibrant textiles and feminine designs to craft the
pieces.
Okyere-Darko, a Swarovski West African Ambassador and a cultural
Ambassador for her nation of Ghana with an abled team of artisans
created building blocks with Ghanaian adinkra symbols including “Obaapa” which means ‘Good Woman or Wife’ in Akan, a popular Ghanaian dialect.
Launched at a time when discussions of women rights, Black rights and
diversity have hit an all-time high , the new collection of fresh pieces celebrates the strength, resilience and joy of being a black woman in
today’s world.
“Our world has changed drastically in the past few months, which has
pushed us to think on the edge, questioned some of our truths and become more daring,” the award-winning Ophelia Okyere-Darko notes “Women
including myself have mostly been affected by the disruptions that have occurred in the world; juggling several roles in their homes and
careers which has taken a toll on their mental health.
“Our new collection is our bold way of infusing joy and love into the
lives of Black women, we are sparking a never-ending affair with women
and their clothes.”
Building on its renewed creative spirit, the brand shot their new
lookbook at a time when the government of Ghana eased lockdown
restrictions in parts of the country massively affected by the COVID-19.
Shot on the bustling streets of Osu RE, the lookbook, a creative
collaboration between fashion photographers, Frozen Second and Mel
Arthur brought the floaty, flattering, fresh, feminine Ophelia Crossland looks to life with some pieces inside the brand’s studio.
Models in matching face masks, the latest health and fashion
accessories, swirled like swans in the new collection which introduces a wide array of antique gold prints, fine embroidery on cotton, lines and crepes on the gorgeous garments.
The selections du jour are everything from unique peach embroidered
cotton tiered Midi dresses, Vintage cotton Kimonos, brocade panelled
skirt and a floral crepe midi dress with a wax print collar.
As it explores a new path, the brand has also launched its e-commerce
website in a continent where internet connectivity, electricity,
delivery services and proper mapping system is an issue that affects
business face but for an optimistic phelia Okyere-Darko, it creates the
opportunity to conquer the obstacles and introduce her brand to every
Modern Woman of Colour.
“As a black woman who is making clothes for my kilt and kin, I want
their clothes to be an expression of their values and their ethnic
identity but more than that I want everyone to have access to authentic
Ophelia Crossland pieces which are inspired by the motherland and that’s why we launched a new e-commerce website like the top brands in the
world to give everyone access,” she revealed
The Pure Love Collection is available directly through the brand’s
Flagship shop, its affiliate stockists and the new e-commerce website.
For this African luxury womenswear brand, love is what the world needs in the era of racial injustice amidst the pandemic
“Love is radiant, charming and too beautiful to hidden in a closet just like our clothes,” she affirms
About Ophelia Crossland:
Ophelia Okyere-Darko is a Pan-African and a luxury fashion designer, a
wife and a mother. Her eclectic style and design reflect life, optimism
and humour.
A graduate of one of the Prestigious fashion schools in Ghana, Vogue
Style School of Fashion and Design and graduated as the Most Outstanding Student in the year 2004 where she learnt and achieved how to put
colours together to create her Masterpieces.
A perfect match of fabric, intricate designs and patterns, exquisite beading is what Ophelia Crossland is all about!
Link: Braperucci Africa Communication
Exploring the joys of being black and “Pure Love”- how Pan-African womenswear designer, Ophelia Crossland is leveraging on Tech and authentic designs to celebrate black women
Exploring the joys of being black and “Pure Love”- how Pan-African womenswear designer, Ophelia Crossland is leveraging on Tech and authentic designs to celebrate black women
Exploring the joys of being black and “Pure Love”- how Pan-African womenswear designer, Ophelia Crossland is leveraging on Tech and authentic designs to celebrate black women
Exploring the joys of being black and “Pure Love”- how Pan-African womenswear designer, Ophelia Crossland is leveraging on Tech and authentic designs to celebrate black women
Exploring the joys of being black and “Pure Love”- how Pan-African womenswear designer, Ophelia Crossland is leveraging on Tech and authentic designs to celebrate black women
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