ADERERROR Renews ADER Seongsu Space For 10th Anniversary

In celebration of the brand's 10-year anniversary, ADERERROR has renovated its flagship ADER Seongsu Space in Seoul, South Korea. The reimagined store carries the theme ‘FUTOURIST: Imagination builds a new world' through its undulating interiors which comprise ethereal art installations and futuristic store fixtures across two floors.

A mascot of sorts represented by a technicolor sea turtle acts as the official "guide," which blazes ADERERROR's path into the future.  The zoomorphic sculpture suspended from the ceiling is made of an all-black body and a translucent shell containing colorful orbs.

Similar orbs appear throughout the space, including the dressing rooms, containing multi-functional hooks that double as ambient lighting displays. The interior finishes are dominated by glass and chrome materials, reflective of ADERERROR's forward-thinking vision. Throughout the store, visitors will find subtle accents in neutral textiles and pops of neon color. A sharp contrast to the main space is found in a dark corridor that features a kinetic display depicting emergent forms behind a fabric screen, evoking a sense of creative formation.

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In the brand's own words the renovated space symbolizes "a multidimensional journey expanding from ADERERROR’s past to present and future, proposing a new definition of space that repeatedly evloves and transforms."

The ADER Seongsu Space is open now and located ar 82, Seongsui-ro, Seongdong-gu, Seoul, Republic of Korea.

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ADERERROR Renews ADER Seongsu Space For 10th Anniversary

ADERERROR Renews ADER Seongsu Space For 10th Anniversary

ADERERROR Renews ADER Seongsu Space For 10th Anniversary

ADERERROR Renews ADER Seongsu Space For 10th Anniversary

ADERERROR Renews ADER Seongsu Space For 10th Anniversary