Travis Scott Announces His Latest Air Jordan 1 Low OG

Name: Air Jordan 1 Low OG x Travis Scott "Velvet Brown"
Colorway: Velvet Brown / Dark Mocha
Release Date: December 20
Where to Buy: Cactus Jack

Travis Scott has officially lifted the curtain on his latest Air Jordan 1 Low OG. Dipped in a "Velvet Brown/Dark Mocha" colorway, the anticipated pickups were unveiled in a new commercial starring the rapper himself alongside Dennis Rodman.

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The video transports us to “The Factory,” guiding a rollercoaster car through the Charlie and The Chocolate Factory-inspired headquarters.

“Hold on, we’ve been making the sickest shoes for years,” Rodman tells the front-seat rider, who finds himself on for the ride after uncovering a golden ticket attached to the bottom of his new AJ1s.

“You see that machine? Invented by Travis himself. One-of-a-kind. Before your shoes went through it, they were pure chocolate. I bet you’ve never seen a shoe this sweet.”

With a gargantuan cactus stationed in the middle, Rodman then explains to the rider how they harvest the chocolate from the factory’s on-site cacti before running into La Flame himself. Stationed at his desk, Scott turns around, daps up the rider, and says “Welcome to The Factory.”

While the sneakers are expected to drop today, they are still not live – labeled releasing "SOON" – on the Cactus Jack website. In the interim, peep the commercial above, revisit a closer look at 'em here and stay tuned to Hypebeast for more updates on the release.

Click here to view full gallery at Hypebeast

Travis Scott Announces His Latest Air Jordan 1 Low OG

Travis Scott Announces His Latest Air Jordan 1 Low OG

Travis Scott Announces His Latest Air Jordan 1 Low OG

Travis Scott Announces His Latest Air Jordan 1 Low OG

Travis Scott Announces His Latest Air Jordan 1 Low OG