Heron Preston Launches Project "Orange Label"

Heron Preston is officially launching his long-awaited "Orange Label," under his project L.E.D. Studio. Hoping to pick off where he left off with his Department of Sanitation New York (DSNY) project "UNIFORM," Orange Label allows the designer to answer the pressing question of "what it means to be pure in fashion today and how does that come to life in the coolest ways possible?"

Orange Label is considered a test kitchen for the designer, where anything goes and "ideas" are meant to be explored. When Preston first developed the "UNIFORM" project in 2016, he fashioned pieces from the collaborative exhibition with DSNY with brand-specific orange labels. The collection was featured in The Costume Institute's show "In America: A Lexicon of Fashion" in 2021 at the MET and later acquired by the museum for their permanent collection. Under the project, there were still a large number of remaining deadstock labels from the "UNIFORM" collection.

Heron recently recovered the labels from storage and have reclaimed them for his new "Orange Label" t-shirts. One side of the label features a print specific to the 2016 project "UNIFORM," while the reverse side is blank, allowing it to take on a completely new life. At its purest form, the simple orange colored label marks a new beginning.

The "Orange Label" collection features two shirts arriving in a solid white and solid black color. Both plain and featuring no graphics on both sides, the pieces are a custom development with EVERYBODY.WORLD. Each of the t-shirts are hand-stamped with the L.E.D. logo and the date of purchase, "Made in USA" and a unit number that makes each label one-of-a-kind. The t-shirts are limited to 300 pieces and drops on December 12 on L.E.D. Studio at 10 a.m. EST before other limited drops throughout the next several months until they run out.

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Heron Preston Launches Project "Orange Label"

Heron Preston Launches Project "Orange Label"

Heron Preston Launches Project "Orange Label"

Heron Preston Launches Project "Orange Label"

Heron Preston Launches Project "Orange Label"