Social media users criticize Coca-Cola over an AI-generated Christmas video; many creatives say it is distasteful to use AI tech instead of the work of artists (Bruna Horvath/NBC News)

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Social media users criticize Coca-Cola over an AI-generated Christmas video; many creatives say it is distasteful to use AI tech instead of the work of artists (Bruna Horvath/NBC News)

Social media users criticize Coca-Cola over an AI-generated Christmas video; many creatives say it is distasteful to use AI tech instead of the work of artists (Bruna Horvath/NBC News)

Social media users criticize Coca-Cola over an AI-generated Christmas video; many creatives say it is distasteful to use AI tech instead of the work of artists (Bruna Horvath/NBC News)

Social media users criticize Coca-Cola over an AI-generated Christmas video; many creatives say it is distasteful to use AI tech instead of the work of artists (Bruna Horvath/NBC News)
Social media users criticize Coca-Cola over an AI-generated Christmas video; many creatives say it is distasteful to use AI tech instead of the work of artists (Bruna Horvath/NBC News)
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