TOMBOGO's PocketCam Prioritizes Simplicity

While fashion may be at the forefront of Tommy Bogo's recently rebranded TOMBOGO, the Bay Area-established brand is reminding us that design is critical to its core ethos. Described as an "experiential learning outlet for Bogo to create out-of-the-box products with the intention to spur dialogue about function, form and impact in today's climate of fashion," TOMBOGO is an incubator of sorts for the designer's conversation-catalyzing creations, with his newest one dubbed the PocketCam.

Exactly what it sounds like, TOMBOGO's PocketCam is a miniature all-in-one camera, stripped down to the basics. Encased in a translucent, retro-inspired offering features a custom user interface reminiscent of memory card screens from the early 2000s.

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Capable of capturing both photos and videos, the handheld camera melds modern and retro design, complete with a range of 25 custom filters – including some TOMBOGO-branded ones – as well as a mini sound system and a selection of six minigames. Bogo also elected to replace the viewfinder with a selfie camera.

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“The PocketCam is a love letter to digital nostalgia, designed for creators who want a versatile tool that empowers self-expression and exploration,” Tommy Bogo explained in a statement. “We set out to create more than just a camera; we wanted an experience that speaks to the joy of discovery and the creative possibilities of blending past and present.”

Take a closer look at the TOMBOGO PocketCam above and cop one for yourself now for $199 USD at the label's official webstore.

Click here to view full gallery at Hypebeast

TOMBOGO's PocketCam Prioritizes Simplicity

TOMBOGO's PocketCam Prioritizes Simplicity

TOMBOGO's PocketCam Prioritizes Simplicity

TOMBOGO's PocketCam Prioritizes Simplicity

TOMBOGO's PocketCam Prioritizes Simplicity