Whoopi Goldberg Is the Newest Face of AMI

It's Whoopi Goldberg's birthday, and Alexandre Mattiussi's AMI label is celebrating in a big way: by making The View talk show host the face of its Fall/Winter 2024 campaign.

Goldberg is a decorated, pop-cultural powerhouse (in fact, she is an EGOT winner, meaning she's won the full quarter of entertainment trophies: an Emmy Award, Grammy Award, Academy Award and Tony Award), and now she's getting fashion's flowers, too.

"Tried something new lately and shot this campaign with AMI," Goldberg wrote on Instagram alongside the promotional imagery. "It was so fun." On the brand's account, AMI wished the entertainment multi-threat well: "Happy Birthday, Whoopi  

Whoopi Goldberg Is the Newest Face of AMI

Whoopi Goldberg Is the Newest Face of AMI

Whoopi Goldberg Is the Newest Face of AMI

Whoopi Goldberg Is the Newest Face of AMI

Whoopi Goldberg Is the Newest Face of AMI