Audi Debuts Exclusive "AUDI" Brand in China

Audi has unveiled a new brand exclusive to China, named "AUDI." The launch includes the AUDI E concept car, marking an EV product launch tailored to Chinese consumers. Unlike the traditional four-ringed logo, "AUDI" in all caps highlights a unique identity, combining Audi’s DNA with innovations specific to China’s tech-savvy market.

Notably, Audi's new Chinese-exclusive brand and its first model, the AUDI E concept, result from a collaboration with SAIC. The AUDI E concept is designed to bring a new luxury electric vehicle offering to the region. This sleek, all-electric Sportback integrates the most current digital systems and features aimed at redefining connectivity and automation.

As for performance, the AUDI E concept boasts twin electric motors that deliver 570 kW and 590 lb-ft of torque, acceleration from 0-60 mph in 3.6 seconds and a range of 430 miles on a full charge. With 800-volt architecture, rapid charging yields over 230 km in ten minutes.

Inside, the AUDI E concept prioritizes both space and technology. A 4K touch display spans the dashboard and a digital assistant named "AUDI Assistant" provides voice and touch control. Designed with an appreciation for Chinese aesthetics, the interior combines illuminated wood, microfiber and a minimalist style to create a modern, comfortable experience.

The first production models under this exclusive brand are set to launch in 2025.

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Audi Debuts Exclusive "AUDI" Brand in China

Audi Debuts Exclusive "AUDI" Brand in China

Audi Debuts Exclusive "AUDI" Brand in China

Audi Debuts Exclusive "AUDI" Brand in China

Audi Debuts Exclusive "AUDI" Brand in China