GTA Company Says Only Relying On Sequels Could Spell Disaster

Take-Two boss Strauss Zelnick has spoken about the importance in creating new franchises, or "new IP," in the industry parlance. During Take-Two's latest earnings briefing, Zelnick said nothing remains popular forever, so it's an essential business condition to always make new things instead of relying on sequels.

"We're different than a lot of other big companies. It's tempting for a big company to rest on its laurels," he said.

Take-Two would know a thing or two about having big franchises, as the company owns the Grand Theft Auto and Red Dead franchises, both of which are enormously successful. Take-Two has referred to GTA and Red Dead as "permanent" franchises, meaning the company will never stop making sequels.

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GTA Company Says Only Relying On Sequels Could Spell Disaster

GTA Company Says Only Relying On Sequels Could Spell Disaster

GTA Company Says Only Relying On Sequels Could Spell Disaster

GTA Company Says Only Relying On Sequels Could Spell Disaster

GTA Company Says Only Relying On Sequels Could Spell Disaster