Chevy and Erewhon Launch "Electric Juice" Drink

Chevy has teamed up with Erewhon, the Los Angeles-based organic retailer, to introduce a limited-edition wellness beverage inspired by the Equinox EV. Dubbed the "Equinox EV Electric Juice," this bright-blue tonic combines Chevy's dedication to zero-emissions vehicles with Erewhon’s sustainable and organic approach.

The now sold-out Electric Juice was exclusively available for a limited time at the Erewhon Studio City in Los Angeles. Where Chevy hosted test drives of the Equinox EV, offering a complimentary bottle of Electric Juice to all participants. The drink itself is crafted by Erewhon’s Tonic Bar and features ingredients designed to energize and revitalize, including chocho, a protein-dense plant source and blue spirulina, a superfood that matches the Equinox EV’s vibrant hue.

Chevy’s Steve Majoros, Chief Marketing Officer, stated "We are excited to introduce more consumers to the Equinox EV – an electric SUV that's fun to drive. Southern California is an important market for Chevrolet, and this collaboration allows us to reach new EV customers in a refreshing way."

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Chevy and Erewhon Launch "Electric Juice" Drink

Chevy and Erewhon Launch "Electric Juice" Drink

Chevy and Erewhon Launch "Electric Juice" Drink

Chevy and Erewhon Launch "Electric Juice" Drink

Chevy and Erewhon Launch "Electric Juice" Drink