Macau needs to leverage cultural heritage while embracing modern branding techniques: Expert

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As a former CEO of Imagi International Holdings Limited and General Manager at Sino Land Company Limited, Yung has a proven track record of elevating brands through strategic partnerships and creative marketing initiatives.

He noted, “There’s nothing like Macau in this world,” underscoring its unique status by focusing on its cultural contrasts and historical significance.

By leveraging its multicultural heritage and promoting itself as a “twin city” alongside Hong Kong, Macau can attract a diverse range of tourists, enhancing its economic prospects and global recognition.

Macau needs to leverage cultural heritage while embracing modern branding techniques: Expert

Macau needs to leverage cultural heritage while embracing modern branding techniques: Expert

Macau needs to leverage cultural heritage while embracing modern branding techniques: Expert

Macau needs to leverage cultural heritage while embracing modern branding techniques: Expert

Macau needs to leverage cultural heritage while embracing modern branding techniques: Expert