Joe Aston Qantas book: How Richard Goyder let Alan Joyce fly Qantas into a reputational disaster

An exclusive extract from Joe Aston’s book The Chairman’s Lounge tells the inside story of how Richard Goyder and his board, including marketing guru Todd Sampson, allowed Alan Joyce to fly Qantas into a reputational disaster.

Joe Aston Qantas book: How Richard Goyder let Alan Joyce fly Qantas into a reputational disaster

Joe Aston Qantas book: How Richard Goyder let Alan Joyce fly Qantas into a reputational disaster

Joe Aston Qantas book: How Richard Goyder let Alan Joyce fly Qantas into a reputational disaster

Joe Aston Qantas book: How Richard Goyder let Alan Joyce fly Qantas into a reputational disaster
Joe Aston Qantas book: How Richard Goyder let Alan Joyce fly Qantas into a reputational disaster
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