Borderlands film barely recoups its marketing costs during theatrical run
The Borderlands film has made headlines for, sadly, not the right reasons recently. The adaptation based on Gearbox's games of the same name failed to capture the hearts (and wallets) of audiences on its August release, and was widely panned by critics.And, now, we have a better idea of just how much of a commercial flop the Cate Blanchett -fronted film actually was. According to film industry data website The Numbers (via PC Gamer), the film's theatrical release has closed with just $30,975,300 to its name.While I certainly wouldn't sniff at a little shy of $31m in my bank account, from a Hollywood big screen release perspective, that figure really isn't great. To give more context, it was estimated Borderlands had a production cost of around $115m. Meanwhile, its marketing and distribution costs were said to be $30m. Read more
Borderlands film barely recoups its marketing costs during theatrical run
Borderlands film barely recoups its marketing costs during theatrical run
Borderlands film barely recoups its marketing costs during theatrical run
Borderlands film barely recoups its marketing costs during theatrical run
Borderlands film barely recoups its marketing costs during theatrical run
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