Willow Smith Dons Denim for Acne Studios Fall 2024 Campaign

Acne Studios always brings out the big guns for its campaigns, recently bringing on the likes of Kylie Jenner, Anok Yai and K-Pop group ILLIT to front the photoshoots. For its newest campaign, Acne has enlisted the likes of Willow Smith to flex an array of pieces from its Fall/Winter 2024 drop.

Shot by Jordan Hemingway, Acne Studios' Fall 2024 campaign sees Smith rocking shearling and oil-coated denim, what Acne calls: "denim and leather with a mechanical edge." Elevated with leather accents and stud detailing, Smith dons an oversized denim jacket with dark-wash baggy jeans.

In another shot, she selects a shearling overcoat on top, whereas in a third, she goes for an elegant coated denim dress. In all of the photos, she's seen holding one of Acne Studios' mini clutches as well.

A post shared by Acne Studios (@acnestudios)

Peep the campaign above and shop the full Acne Studios Fall/Winter 2024 collection now at the label's official webstore.

Click here to view full gallery at Hypebeast

Willow Smith Dons Denim for Acne Studios Fall 2024 Campaign

Willow Smith Dons Denim for Acne Studios Fall 2024 Campaign

Willow Smith Dons Denim for Acne Studios Fall 2024 Campaign

Willow Smith Dons Denim for Acne Studios Fall 2024 Campaign

Willow Smith Dons Denim for Acne Studios Fall 2024 Campaign