Commentary: Can the Olympics attract Gen Z eyeballs while preserving its traditions?

The Olympics must perform balancing act when introducing new sports. Can it modernise the games to attract new audiences, while at the same time preserving the traditions and prestige that have devel… [+1010 chars]

Commentary: Can the Olympics attract Gen Z eyeballs while preserving its traditions?

Commentary: Can the Olympics attract Gen Z eyeballs while preserving its traditions?

Commentary: Can the Olympics attract Gen Z eyeballs while preserving its traditions?

Commentary: Can the Olympics attract Gen Z eyeballs while preserving its traditions?
Commentary: Can the Olympics attract Gen Z eyeballs while preserving its traditions?
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