Hot Wheels and MSCHF Team Up for "Not Wheels" Car

In an unexpected collaboration, Mattel Creations' Hot Wheels and creative studio MSCHF have unveiled the "Not Wheels" vehicle, a nostalgic nod to the well-worn, beat-up cars many drivers start their journeys with. This latest creation is anything but ordinary, capturing the charm of a heavily used car from the early 1990s Japanese import scene.

The "Not Wheels" car stands out with its three mismatched wheels — two Real Riders classic tires, a yellow spare and a rusted hub —ensuring it doesn't roll. The vehicle's character is further defined by dents, rust and amateur repairs, along with quirky details like a cracked windshield, a dirty rear window with "WASH ME" written across it, and a seat belt hanging out of the door.

Other cheeky features include text on the back of the packaging like a no warranty clause and a warning label that reads "not suitable for individuals with country club memberships. Disgusted looks will be given." The packaging is also labeled with a "HW Normal Cars" trademark, leading us to believe this could become an ongoing series.

As for the MSCHF Not Wheels car, it is set to launch on August 30, for $30 USD via Mattel Creations' official site.

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Hot Wheels and MSCHF Team Up for "Not Wheels" Car

Hot Wheels and MSCHF Team Up for "Not Wheels" Car

Hot Wheels and MSCHF Team Up for "Not Wheels" Car

Hot Wheels and MSCHF Team Up for "Not Wheels" Car

Hot Wheels and MSCHF Team Up for "Not Wheels" Car