Emmerdale reveals huge change to soap as viewers 'outraged' just seconds into episode

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Emmerdale fans have been left fuming after spotting a big change.

The beloved ITV soap has been a staple on screens since 1972. And over the years, the show has been sponsored by several businesses and brands.

However, viewers at home have been left baffled recently after watching the start of the soap, as its usual sponsorship had been replaced. Emmerdale was previously sponsored by Confused.com, and Instead, Specsavers has now signed up to sponsor the ITV soap.

The departure of confused.com from the show left viewers disappointed and somewhat baffled. Reacting to Confused.com getting replaced, one person said on Reddit: "Emmerdale has new sponsors."

Someone else chimed in and fumed: "What an outrage!" A third viewer also wrote: " I noticed this and I can't work out which is more cringe Specsavers or confused."

Specsavers is the latest brand to sponsor Emmerdale (Image: Specsavers/ITV)

Echoing their thoughts, another eagle-eyed fan pointed out: "How many different Sponsors does this show get through???? How hard is it to keep one???" A fifth said: "Not sure how Specsavers will fare to the soap. Ah well, adverts have to make money after all."

Speaking about the new partnership, Victoria Clarke, Specsavers; marketing services director, said: "Emmerdale gives us a great platform to highlight the fact people's eyesight and hearing changes through their lives."

"It's important that people feel confident and comfortable talking about hearing and sight issues from the minute they arise, and our Specsavers humour makes that just a little bit easier."

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While Richard James, global creative director at Specsavers also added: "We've created a parallel community that has the dramatic, modern and diverse edge of Emmerdale combined with the iconic Specsavers 'Should've' humour. I hope Emmerdale viewers enjoy watching the series of incidents as much as the team enjoyed making them."

Emmerdale reveals huge change to soap as viewers 'outraged' just seconds into episode

Emmerdale reveals huge change to soap as viewers 'outraged' just seconds into episode

Emmerdale reveals huge change to soap as viewers 'outraged' just seconds into episode

Emmerdale reveals huge change to soap as viewers 'outraged' just seconds into episode

Emmerdale reveals huge change to soap as viewers 'outraged' just seconds into episode