LVMH made a huge splash in its first big Olympics push. The retail giant should do it again, a luxury expert says.

Custom LVMH trunks and medals were among myriad visible reminders of the company's Olympics presence.Anne-Christine Poujoulat/AFP via Getty Images LVMH poured $163 million into the 2024 Pari… [+3554 chars]

LVMH made a huge splash in its first big Olympics push. The retail giant should do it again, a luxury expert says.

LVMH made a huge splash in its first big Olympics push. The retail giant should do it again, a luxury expert says.

LVMH made a huge splash in its first big Olympics push. The retail giant should do it again, a luxury expert says.

LVMH made a huge splash in its first big Olympics push. The retail giant should do it again, a luxury expert says.

LVMH made a huge splash in its first big Olympics push. The retail giant should do it again, a luxury expert says.