ERL Marks FW24 Pre-Launch With Exclusive DSM Campaign

Eli Russell Linnetz's ERL knows how to attract cool kids. The SoCal designer continues dominating with romantic collections steeped in retro flair, seeing his Fall/Winter 2024 collection hit stores with an exclusive Dover Street Market pre-launch celebration.

The collection, revealed earlier this year, draws on pivotal high school milestones and embraces after-school activities with youthful characters before graduation. The exclusive campaign sees jocks, theatre kids, preppy students, and punk-loving bad boys skip class in ERL Americana. Well-built football players ignite the campaign post-game, getting sweaty in the locker room wearing "CALIFORNIA"-branded mesh jerseys with faded "76" numerals.

Elsewhere, young love blooms between classes on Venice Beach while kids head to the skatepark in faded flannels, floral graphic tees, and checkered short-shorts. Worn-out sweater vests clash with slouchy cargo pants and '90s energy, complemented by Canadian tuxedos and tie-dye tops fixed with vintage patchwork embellishments for an extended lifespan.

ERL's FW24 collection has been pre-launched exclusively in-store and online at Dover Street Market ahead of the global release on August 1.

Click here to view full gallery at Hypebeast

ERL Marks FW24 Pre-Launch With Exclusive DSM Campaign

ERL Marks FW24 Pre-Launch With Exclusive DSM Campaign

ERL Marks FW24 Pre-Launch With Exclusive DSM Campaign

ERL Marks FW24 Pre-Launch With Exclusive DSM Campaign

ERL Marks FW24 Pre-Launch With Exclusive DSM Campaign