Moschino's FW24 Campaign Puts a Smile on Your Face

Adrian Appiolaza marked his Moschino debut in February, replacing Davide Renne following his sudden passing. Appiolaza's vision is clear, honing in on Moschino's theatrical identity through a romantic Italian lens. After presenting his first menswear collection at Milan Fashion Week, the Creative Director brings a smile to your face with his Fall/Winter 2024 campaign.

Shot by Belgian photographer Willy Vanderperre, the "Collezione 0" campaign reflects uplifting Italian lifestyles through everyday activities. Appiolaza's inaugural womenswear line shines with ear-to-ear grins, seeing five women enjoy eventful activities in the Italian capital. From touring the Duomo di Milano to shopping for records at local markets, Moschino embraces casual errands in style.

At the supermarket, oversized trench coats are accessorized with pearls and snakeskin gloves while shoppers hunt for new looks in patterned silk uniforms with matching scarf ornamentation. Jumbo-sized "LOVE" tees accompany ruffled skirts and fishnet bags in Italian flag hues, completing the campaign on a rooftop looking over Milan in a smiley-face pullover.

Take a closer look at Moschino's FW24 campaign in the gallery above.

Click here to view full gallery at Hypebeast

Moschino's FW24 Campaign Puts a Smile on Your Face

Moschino's FW24 Campaign Puts a Smile on Your Face

Moschino's FW24 Campaign Puts a Smile on Your Face

Moschino's FW24 Campaign Puts a Smile on Your Face

Moschino's FW24 Campaign Puts a Smile on Your Face