From Alibaba to BYD, Chinese sponsors jostle for attention at Euro 2024 football tournament

Five of the championship’s 13 sponsors come from China, as these companies look abroad amid slow growth at home.

From Alibaba to BYD, Chinese sponsors jostle for attention at Euro 2024 football tournament

From Alibaba to BYD, Chinese sponsors jostle for attention at Euro 2024 football tournament

From Alibaba to BYD, Chinese sponsors jostle for attention at Euro 2024 football tournament

From Alibaba to BYD, Chinese sponsors jostle for attention at Euro 2024 football tournament
From Alibaba to BYD, Chinese sponsors jostle for attention at Euro 2024 football tournament
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