Alibaba flagship website Taobao begins largest revamp in years as e-commerce giant sharpens focus on user experience

The e-commerce giant is rolling out the major overhaul ahead of China’s second-largest annual shopping extravaganza, the 618 sales event.

Alibaba flagship website Taobao begins largest revamp in years as e-commerce giant sharpens focus on user experience

Alibaba flagship website Taobao begins largest revamp in years as e-commerce giant sharpens focus on user experience

Alibaba flagship website Taobao begins largest revamp in years as e-commerce giant sharpens focus on user experience

Alibaba flagship website Taobao begins largest revamp in years as e-commerce giant sharpens focus on user experience

Alibaba flagship website Taobao begins largest revamp in years as e-commerce giant sharpens focus on user experience