A $10-billion car? The trend for hyper-personalized cars gains momentum

Ferrari NV's chief executive Benedetto Vigna one day hopes to sell a US$10-billion car. He is joking, but it is an idea based on a genuine industry phenomenon: super-rich customers prepared to pay sky-high prices to create their own unique supercar. Read More

A $10-billion car? The trend for hyper-personalized cars gains momentum

A $10-billion car? The trend for hyper-personalized cars gains momentum

A $10-billion car? The trend for hyper-personalized cars gains momentum

A $10-billion car? The trend for hyper-personalized cars gains momentum
A $10-billion car? The trend for hyper-personalized cars gains momentum
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